INFORMATION DESIGN LOOKS EASY.

And that is exactly the point -- to make your website easier to use and simpler to understand using the basic building blocks of information architecture, cognative psychology, and computer-human interactions. The specific processes involved vary by project, but my overall approach typically includes:

DISCOVERY: Beginning with basic fact-finding, the discovery process includes learning about a company, its business model, brands, target audiences, messages, needs, desires, constraints, and politics.

ANALYSIS: This process involves comprehending, relating, and categorizing information revealed during discovery. Analysis is non-judgmental and seeks to reveal inherent strengths, weaknesses, and potential opportunities.

CONSOLIDATION: What is learned during discovery and analysis is translated into the artifacts of information architecture: outlines, flowcharts, prototypes, templates, etcetera. Design decisions are made to balance emphasis, meaning and relevant constraints.

REVIEW: Work is typically presented on a private web server and discussed via threaded e-mail messages, saving both time and expense.

ITERATION: Based on feedback garnered from the review process, we repeat the previous steps, as many times as necessary, until everyone is satisfied with the results.