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INFORMATION DESIGN SAMPLES

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Information Design Samples (Free Country Product Matrix)

A THUMBNAIL MATRIX ARRANGES PRODUCTS BASED ON USER-CENTRIC DIMENSIONS. Free Country Outerwear's product matrix (upper left) overturned the company's internal product hierarchy. Products were presented as thumbnail images arranged on a grid. The vertical axis related to fabric type and was labeled Shiny--Textured. The horizontal axis related to the garment style and was labled Sporty--Formal. Furthermore, because the thumbnails included color variations the design also supported quick browsing by color.

  
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