A SITE'S CONTENT SHOULD REFLECT THE DIMENSIONS OF ITS AUDIENCE. This diagram of Johnson & Johnson's proposed central brand library illustrates the notion that no web site has a single target audience. Here a cube acts as a hierarchial metaphor, where each visible face of the cube represents one of three target audiences (consumer, professional, internal corporate). Each hidden face, revealed in the smaller unfolded views, suggests additional layers of targeted, in-depth content.