MARKETSPACE DIAGRAMS DEFINE THE RELATIONSHIPS BETWEEN MULTIPLE BRANDS. The three rings of the smaller diagrams represent the Internet (outer grey), sponsored space (inner light grey), and product space (white). Viewed sequentially, they posit a growth pattern for individual brands within the Johnson & Johnson family of healthcare products. Beginning with a single brand (upper left), the model illustrates that eventually enough brands will be online that J&J should plan in advance to regroup the sites with a user-centric (vs. brand-centric) organizational scheme.