TEASER ADS CAN FUNNEL VISITORS TO RELATED, BRANDED CONTENT. When clicking a teaser-style banner ad (sc.3), a visitor goes to a page that reiterates the teaser and supplies the payoff (tp.3). Links can optionally lead (straight red dashed line) to in-depth brand content (bc.3). Home page sponsor banners can also lead directly (curved red dashed line) to the sponsor's web site.